Pimcore open-source customer data platform is a packaged software that collects and cleans customer data from various sources and combines to create a single customer profile. This is a powerful tool that helps to present the structured data for marketing, administration and management. Pimcore CDP focuses on activities based on 1st and 3rd party data streams like conversations, on-site user behavior, CRM data, as well as ‘triggers’ or special events that can set in motion personalisation and marketing automation.
By aggregating customer activities from different source systems it provides a consistent and unified view of all related data. Impressive features for profile unification, audience segmentation, SSO, and triggering marketing automation to personalise content are included.
Given the importance of customer data in today's digital landscape, using a Pimcore CDP can help you gain valuable insights into your customers. Pimcore CDP analyses a wide range of data, including:
- Identification data like name, location, and demographics - This type of data refers to the most basic kind of customer data. By collecting it, CDP makes sure there are no duplicate data.
- Descriptive data like career and lifestyle - This type of data gives you further insight into your customers. It will help you create better and smarter data-driven marketing campaigns.
- Quantitative data like transaction and online activity - This shows us how does the customer interact with your company.
- Qualitative data like attitude, opinion, and motivation - This type of data gives you context. In essence, you take a deep dive into customers’ minds.
With this wealth of customer data at your fingertips, you can create data-driven marketing strategies that are more targeted, relevant, and effective. And with Pimcore's open-source platform and continuous innovations, the possibilities for your business are virtually unlimited.
Pimcore - Customer Data Management Framework - Trailer
Pimcore CDP is flexible and can be easily customized or extended to develop customer management solutions. It provides an easy import/export via Rest API and manages SSO Identities / Social Logins like Google, Facebook, Twitter, etc.
Integrated algorithms automatically store and organize the data records in a logical manner, for example based on country and zip code.
The Pimcore Platform manages any kind of digital data - structured master data, digital assets and unstructured content. Pimcore CDP is seamlessly integrated and provides a new arsenal to win the digital transformation battle.
Features of Pimcore CDP
Customer Data Integration
Ingest, aggregate and store first-party or third-party, individual-level customer data from multiple sources (online and offline) in real time at any scale and speed.
Profile Unification
Merge various devices to single individual when they’re identified, including de-duplication of customer records and matching 3rd party data, to blend customers in one account.
Customer Data Modelling
As objects are just like object-oriented programming in our CDP software, managing structured data based on a class definition can be defined via a simple GUI.
Real-time personalisation
Personalisation stemming from customer segmentation and real-time implicit and explicit on-site behavioral targeting supports the Pimcore customer data platform.
Automation
Automating any actions connected to customers according to rules can be executed through tools provided by the customer management framework plugin in the CDP software.
Benefits of Pimcore CDP
Seamless Customer Experience
Our CDP platform provides a comprehensive view of customers, which is significant for businesses to understand their needs, so that they can be served with improved customer experience.
Eliminate Data Silos
Customer data in disparate applications, systems, departments or lying with solo individuals can lead to inefficiencies, discrepancies as well as poor data analysis.
Enhance Customer Loyalty
Since an enterprise customer data platform results in highly personalised and consistent experiences, it leads to enhanced customer loyalty.
Better Relations with Partners and Vendors
Insights gathered from customer data is also advantageous for organizations’ vendors, partners, and other parties, resulting in better relations with them.
Opportunities for Measurement
With Pimcore CDP, high degree of measurement is one of the key benefits that marketers reap, as they get a 360-degree view of their customers.
Pimcore CDP stands out from other CDP solutions for several reasons:
Open source
Pimcore is an open-source platform, which means that users have access to the source code and can modify and customize it to meet their specific needs. This makes Pimcore CDP a more flexible and cost-effective solution compared to other proprietary CDP solutions.
All-in-one solution
Pimcore CDP is a comprehensive all-in-one platform that combines customer data management, data quality control, segmentation, personalization, and marketing automation features in a single solution. This eliminates the need to integrate multiple systems, simplifies the management of customer data, and streamlines the marketing automation process.
Flexible data modeling
Pimcore CDP allows users to create custom data models and define data relationships, which provides a high degree of flexibility in how data is structured and managed. This makes it easier to adapt to changing business requirements and supports a wider range of use cases.
Multichannel support
Pimcore CDP supports multiple channels, including web, mobile, email, social media, and offline channels. This enables marketers to create a unified customer experience across all touchpoints and channels.
AI-powered analytics
Pimcore CDP uses artificial intelligence and machine learning algorithms to analyze customer data and provide actionable insights. This helps marketers make more informed decisions and improve the effectiveness of their marketing campaigns.
Overall, Pimcore CDP offers a powerful and flexible platform for managing customer data, personalising marketing campaigns, and driving business growth.
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Products of the Pimcore Platform™
Pimcore products are individually outstanding, in combination just awesome. The choice is yours.
Pimcore Platform™ Overview
Pimcore is an Open Source digital platform that aggregates, enriches, and manages enterprise data and provides up-to-date, consistent, and personalised experiences to customers. It provides a centralised solution for PIM, MDM, DAM, CDP, DXP/CMS, and digital commerce.Find out more
Product Information Management (PIM)
Tell a consistent product story across all channels. Manage, aggregate and distribute product data. Consolidate all product information to one source of truth.
Find out moreMaster Data Management (MDM)
Drive 360° engagement by providing the right data on the right channel. Aggregate and maintain single, harmonised, up-to-date versions of any corporate master data.
Find out moreDigital Asset Management (DAM)
Empower brand and marketing content, product images, videos and documents. Manage, consolidate, share and transform digital media assets. Build product image library.
Find out moreCustomer Data Platform (CDP)
CDP is a packaged software that collects and cleans customer data from various sources and combines to create a single customer profile. This is a powerful tool that helps to present the structured data for marketing, administration and management.
Find out moreDXP / CMS / Template Engine
Template Engine plugin for Pimcore Content Management System (CMS) is a tool which allows your marketing department rapidly create new pages or customise existing pages content and layout without specific knowledge of HTML or CSS.
Find out moreDigital Commerce / Ecommerce
Website Shop is an e-commerce plugin for Pimcore. Pimcore digital commerce platform solves the challenges of complex digital transformation by creating a highly personalised customer experience with exceptional scalability.
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